R-ace Inside
Driving courses on the circuit, most often offered as gifts – therefore reserved by someone other than the buyer.
- Sector
- Motorsport
- Deployment
- Online reservation, on the existing WooCommerce site
The context
R-ace Inside organizes motorsport events on the circuit: driving introductions, coaching with video and data analysis, seminars and team building. The activity was mainly aimed at the general public, with up to 130 participants per day on weekends. The difficulty comes from the gift: the course is purchased by one person and used by another. Reconciling the two by hand in WooCommerce was time-consuming and error-produced, requiring numerous calls and back-and-forths to retrieve missing information.
Today
- Manual booking back and forth has disappeared
- Fewer sales line support calls
- Reservation is part of the journey, from the first contact
- No site redesign was necessary
What was deployed
A reservation agent was added to the existing WordPress and WooCommerce site, without redesigning the stack. It collects the gift order number, identifies the recipient, has a date chosen, and handles less simple cases — several participants who want to reserve the same slot with different order references. It has been in service for three years and is refined through customer feedback.
The interview

Nicolas Marroc
Director of R-ace Inside
C'est une solution qui a su s'adapter à notre métier et à notre solution technique actuelle. Aujourd'hui, on ne peut plus faire sans.
Translation from FrenchIt is a solution that has been able to adapt to our business and our current technical solution. Today, we can no longer do without it.
L'arrivée de Moustache a permis d'automatiser ce processus. C'est un gain de temps, d'efficacité et d'avoir un retour précis des attentes du client.
Translation from FrenchThe arrival of Moustache made it possible to automate this process. It saves time, increases efficiency and provides precise feedback on customer expectations.
La ligne commerciale va vraiment servir à faire du commerce et moins à gérer des réservations de dates d'activité.
Translation from FrenchThe commercial line will really be used to do business and less to manage reservations of activity dates.
Aujourd'hui, on est trop adaptés. C'est une solution qui fait partie de nos rouages. On ne peut plus faire sans.
Translation from FrenchToday, we are too adapted. It is a solution that is part of our workings. We can no longer do without it.
Your agent can respond to your first client tonight
Ten minutes to connect it to your store, and the first twenty-five conversations of each month are free. No commitment, and you cut whenever you want.