Go & Live
A group of educational trips which brings 120,000 young people per year, and whose parents ask their questions in the evening and on weekends.
- Sector
- Educational tourism
- Size
- ≈ 130 employees
- Deployment
- 4 brands, one agent per brand
The context
Go & Live brings together four brands of educational, sporting and linguistic stays for young people: Nacel, Club Langues et Civilizations, Sport Réussite and American Village. Sales are done online and by telephone, with teams available from Monday to Friday. However, parents compare evenings and weekends, and entrusting their child requires a lot of reassurance – experience, safety, budget, teaching. Every question left unanswered outside of hours is a sale that can be lost.
Today
- Answers available 24 hours a day, including weekends
- One agent per brand, trained on its catalog
- Parents focused on the right stay instead of browsing hundreds of offers
- Data hosted in France
What was deployed
A separate agent was deployed on each of the four e-commerce sites, trained on the products, formulas and questions specific to their brand. Responses are calibrated with internal teams rather than left to an open model, and the data remains hosted in France, in accordance with the GDPR.
The interview
Xavier Obert
President of the Go & Live group
Moustache AI, c'est un partenaire dans notre implémentation de l'IA dans le cadre de la relation client. C'est le premier pas de l'avancée de Go & Live avec l'IA.
Translation from FrenchMoustache AI is a partner in our implementation of AI in the context of customer relations. This is the first step in Go & Live’s advancement with AI.
On vend à des parents qui nous confient ce qu'ils ont de plus précieux : leur enfant. Moustache AI nous permet de leur répondre avec des informations pointues et pertinentes, même quand nos équipes ne sont plus disponibles.
Translation from FrenchWe sell to parents who entrust us with what is most precious to them: their child. Moustache AI allows us to respond to them with detailed and relevant information, even when our teams are no longer available.
La souveraineté des données est essentielle pour nous. Le fait que les serveurs soient sur le territoire français est un vrai plus et correspond à notre cahier des charges initial.
Translation from FrenchData sovereignty is essential to us. The fact that the servers are on French territory is a real plus and corresponds to our initial specifications.
On a été particulièrement bien accompagnés par les équipes. Aujourd'hui, on est très satisfaits du produit fini.
Translation from FrenchWe were particularly well supported by the teams. Today, we are very satisfied with the finished product.
Your agent can respond to your first client tonight
Ten minutes to connect it to your store, and the first twenty-five conversations of each month are free. No commitment, and you cut whenever you want.