Pricing
A price per conversation, not per person
You pay no headquarters, no agent, no installation. You pay for the conversations your agent handles — and the more you handle, the cheaper they cost.
Découverte
To test your agent in real conditions, on your real customers.
Free
No time limit. A payment card is required; nothing is charged.
25 conversationsUnlimited messages between your agent and a client, over 24 hours.The conversation opens with the first message and closes after 24 hours without a new response. Two messages or fifty, it's the same count. Your tests before publication and conversations taken over by a human are never charged.included per month, then €1.00 each
Choose DécouverteBoutique
For a store that receives a few questions per day and wants to stop answering them.
€25excl. VAT / month
Billed monthly.
50 conversationsUnlimited messages between your agent and a client, over 24 hours.The conversation opens with the first message and closes after 24 hours without a new response. Two messages or fifty, it's the same count. Your tests before publication and conversations taken over by a human are never charged.included per month, then €0.50 each
Choose BoutiqueCroissance
For customer support that overflows: several channels, returns, advice before purchase.
€40excl. VAT / month
Billed monthly.
100 conversationsUnlimited messages between your agent and a client, over 24 hours.The conversation opens with the first message and closes after 24 hours without a new response. Two messages or fifty, it's the same count. Your tests before publication and conversations taken over by a human are never charged.included per month, then €0.40 each
Choose CroissanceExpansion
For several stores, several languages, and a volume that does not go down.
€100excl. VAT / month
Billed monthly.
300 conversationsUnlimited messages between your agent and a client, over 24 hours.The conversation opens with the first message and closes after 24 hours without a new response. Two messages or fifty, it's the same count. Your tests before publication and conversations taken over by a human are never charged.included per month, then €0.30 each
Choose ExpansionEverything is included, whatever your conversation volume
The four offers are only distinguished by the volume of conversations and the overage price. No functionality is reserved for a higher tier.
- Unlimited AI agents on your store
- Multi-boutiques and multi-brands in a single space
- Chat widget ready to stick on your site
- Real-time order tracking (“where is my package?”)
- 1 integration: Shopify, WooCommerce or PrestaShop
- Multichannel: site, email, Facebook Messenger and Instagram
- Returns and refunds: eligibility verified, procedure explained
- Product advice and upselling in conversation
- Handing over to a human via email
- Knowledge base: unlimited documents
- Voice dictation: your customers speak, the agent responds
- Analysis of images and PDFs sent by your customers
- Answers in 32 languages
- Conversation history
- Voice agent for your incoming calls (beta)
- Advanced escalation rules, schedules and queues
- After-sales service connectors: Gorgias, Zendesk, Front, Crisp
- APIs and webhooks
- Complete tutorial and 45 minutes of training offered
- Email support within 24 business hours
Optional, billed per use
Automatic synchronization of your site
€1 excl. VAT by 1,000 pages read
Your product pages and help pages are automatically reread, at the frequency of your choice, so that the agent never responds with outdated information.
Beyond 2,000 conversations per month, or when your IS imposes its rules.
- • Volume and decreasing price negotiated
- • Business agents designed with your teams
- • Connection to your ERP, OMS or PIM
- • Service commitment (SLA), DPA and hosting in France
- • Dedicated contact at Moustache AI
Prices in euros, excluding VAT, billed monthly with no minimum term.
Simulator
The value you could gain at your volume
The decreasing price means that a more expensive offer often comes out cheaper. The simulator selects the cheapest offer for your volume, then compares the avoided support costs and additional revenue.
Assuming that one in five orders (20%) generates a support request, this represents 100 requests per month.
Applied to all of your orders, this increase represents 25 additional orders per month.
Avoided support costs
€163 / month
≈ 5.8 hours recovered, from 50 requests handled without you
Additional revenue
€1,625 / month
+5% conversion uplift across 500 orders, at your stated average order value
What you pay
€40 excl. VAT
plan Croissance, for your 100 requests, including overage
The value you gain each month
+€1,748
Assumptions for scenario “Conservative”: 50% of requests absorbed by the agent, and 7 minutes of human processing per request to €28 per hour loaded. This scenario “Conservative” is the one proposed by default, and the difference remains favorable.
The subscription cost is calculated for all your requests, including those the agent cannot resolve alone. Conversations taken over by a person are not actually counted, so the displayed amount is a maximum.
You set the conversion uplift: we cannot know it for your store. It applies to all 500 monthly orders you entered, rather than just orders that start with a support ticket: product advice benefits the whole store.
Additional revenue is turnover, before margin.
The time returned is not a salary saving: it is time to reinvest elsewhere.
Comparison
The four offers, line by line
The cost per flat rate conversation is indicated for information purposes only: it corresponds to a month in which you use your exact flat rate.
| Découverte | Boutique | Croissance | Expansion | |
|---|---|---|---|---|
| Monthly subscription | Free | €25 excl. VAT | €40 excl. VAT | €100 excl. VAT |
| Annual subscription | Free | €250 excl. VAT (-16.7%) | €400 excl. VAT (-16.7%) | €1,000 excl. VAT (-16.7%) |
| Conversations included | 25 | 50 | 100 | 300 |
| Additional conversation | €1.00 excl. VAT | €0.50 excl. VAT | €0.40 excl. VAT | €0.30 excl. VAT |
| Cost per flat rate conversation | Free | €0.50 excl. VAT | €0.40 excl. VAT | €0.33 excl. VAT |
Billing
Money questions, answered in advance
What exactly counts as a conversation?
A conversation is unlimited messages between your agent and a customer over a 24-hour period. It opens with the first message and closes after 24 hours with no further response. Two messages or fifty, it's the same count. If the same customer comes back three days later, it's a new conversation. The messages you send yourself from the interface, the tests you do before publication and the conversations taken over by a human are never counted.
What happens if I exceed my package?
Nothing stops: the agent continues to respond. Conversations beyond the plan are billed at your plan rate, shown on the Rates page, and appear on your monthly bill. An excess limit is set in your customer area, and an alert warns you at 80% of the package. If the excess becomes regular, the interface notifies you of the plan that would cost you less.
Is there a commitment?
No. Subscriptions are monthly, with no minimum duration. You change your plan or cancel from your customer area, in one click; termination takes effect at the end of the current period and the agent remains active until then.
Are the prices excl. VAT?
Yes, all amounts displayed are in euros excl. VAT. The applicable VAT is added at the time of payment depending on your country and your intra-community VAT number. Invoices are available in your customer area.
Is the free Découverte plan a real offer?
Yes, with no time limit: the 25 conversations included each month are never billed. A payment card is required when you sign up, but nothing is charged while you stay within the allowance. Each additional conversation costs €1: Découverte remains the cheapest plan up to 49 conversations per month, costs the same as Boutique at 50, and Boutique becomes cheaper from 51. The pricing page simulator calculates this for you.
Can I change my plan during the month?
Yes, in both directions and at any time. The change is prorated automatically: you only pay the difference over the remaining days, and your conversation plan is adjusted immediately.
Start for free, then decide
Twenty-five conversations are enough to know if the agent is on track with your real requests. No obligation, can be canceled in one click.